Podcasts

Make Your Idea Irresistible with Tamsen Webster

January 26, 2021

  You know the feeling… you have a totally genius epiphany that you just KNOW will impact the world by truly, finally, REALLY moving people to take big action. So you share it, you explain it, you pitch it, and then…. their reaction is, let’s just say, underwhelming.  Ugh, so you beat yourself up and […]

how to press the damn button 
How to Fear 
Your fear less 
How to Reframe failure and ignite momentum
Now Trending:
I'm erin!

I'm a bestselling author, three-time entrepreneur and international keynote speaker. Off-duty, I'm staring at my Bradley Cooper lookalike husband, mountain biking or enjoying a skinny margie at the beach. 

hello,

Let's Make
Your Dreams Happen

YES PLEASE

Happy to have a good old fashioned phone call to learn about your needs.

 

You know the feeling… you have a totally genius epiphany that you just KNOW will impact the world by truly, finally, REALLY moving people to take big action. So you share it, you explain it, you pitch it, and then…. their reaction is, let’s just say, underwhelming.  Ugh, so you beat yourself up and dive into that shame spiral of disappointment just asking yourself over and over again- “Where did I go wrong?”  

 

Well, that cycle ends NOW because this week we have strategist, speaker, and idea whisperer Tamsen Webster here on the podcast. She has worked in marketing for 20 years, 13 years as a Weight Watchers Leader and 4 years as a Tedx Cambridge Executive Producer and has been hired by some of the smartest minds in the world to help make their ideas irresistible. And after this episode, you’ll know exactly how to do the same. 

 

Tamsen shares with us the most common mistakes we make when sharing our biggest ideas with everyone from prospects to investors to even our partners! She explains her Red Thread Method, which are the specific steps you can take to frame your idea in a way that your audience understands, agrees with, and LOVES. 

 

In this episode, learn how to:

 

  • Find the right language to show others that your idea is spectacular.
  • Generate ideas that truly impact the world.
  • Use the Red Thread to make your ideas irresistible
  • Customize your presentation to move specific audiences
  • Identify your “problem pair” (the problem the audience thinks they have versus the actual problem they have)
  • Surface the real question your audience is asking 
  • “Proverb”  your universal “truth” to make a case for your idea
  • Infuse your ideas with stories to drive swift action and lasting change
  • Create your most captivating idea/brand story

Follow Tamsen on her website, Facebook, Instagram, and LinkedIn. To transform your next idea so that it’s ready for the world, order her new book here.  Tamsen’s book recommendation? Story by Robert McKee.

 




+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm Erin, and your success is MY WHY. 

Resume-wise, I'm a three-time entrepreneur, bestselling author and international keynote speaker. Real-talk wise? My happy place is on the beach with a good book, sipping a skinny margie. 

my backstory

hey there!

YOUR FREE GUIDE TO THE PERFECT POST

GIMEE the guide

FREE DOWNLOAD

You Can't Be Fearless-
But You Can Fear Your Fear Less

LISTEN NOW

PODCAST

 Top Resources

245 Broadway 
Laguna Beach, CA 
92651

keynotes
course
blog

erin king

follow along 
on Instagram:

SEND ME A NOTE >

YOUR FREE guide >

@Mrs.erin.king

@socialite  llc 2020

podcast
consulting