Podcasts

Build Your Invincible Brand with Melissa Agnes

March 29, 2021

How can you manage your reputation and protect your brand in an always-on, controversial online landscape?  Building a brand that can withstand shocks and handle crises is more important in these tumultuous times than ever. Instead of putting out fires AFTER they happen, it helps to have a clear strategy to deal with potential curveballs […]

how to press the damn button 
How to Fear 
Your fear less 
How to Reframe failure and ignite momentum
Now Trending:
I'm erin!

I'm a bestselling author, three-time entrepreneur and international keynote speaker. Off-duty, I'm staring at my Bradley Cooper lookalike husband, mountain biking or enjoying a skinny margie at the beach. 

hello,

Let's Make
Your Dreams Happen

YES PLEASE

Happy to have a good old fashioned phone call to learn about your needs.

How can you manage your reputation and protect your brand in an always-on, controversial online landscape? 

Building a brand that can withstand shocks and handle crises is more important in these tumultuous times than ever. Instead of putting out fires AFTER they happen, it helps to have a clear strategy to deal with potential curveballs so you can manage your reputation and better protect your brand. As a direct seller, network marketer, or small business entrepreneur, you might not have as much control over your brand when you’re affiliated with a larger organization, but there are still powerful steps you can take to establish an invincible empire. Today’s guest, Melissa Agnes, is the Founder and CEO of the Crisis Ready Institute and is a leading authority on crisis preparedness, reputation management, and brand protection. Her book, Crisis Ready, is not only globally recognized but also provides a framework around how to deal with the myriad of challenges when it comes to effective brand defense. In this episode, you’ll learn about the value of being proactive rather than reactive, plus some actionable steps to take, such as establishing core values and creating positive dialogue early on in any potential crisis. You’ll also learn about anticipating difficult questions, the power of being mission-driven and aligned with your purpose, and how to deal with controversy. Melissa’s methodology is a tried and trusted way of building a shock-resistant brand and helps you avoid knee-jerk reactions that might come back to bite you in the long run. 

In this episode you’ll:

  • Open up more positive brand dialogue no matter what crises you are facing 
  • Establish your core values proactively before a crisis begins 
  • Distinguish between issues versus crisis- and how to define those thresholds in advance 
  • Map your stakeholder response plan one department at a time 
  • Anticipate potential misalignment between you and your brand partner or partners 
  • Prepare to respond to extremely difficult questions more effectively and powerfully 
  • Open with a purpose-filled response when your actions are under fire 
  • Strategize more thoroughly for a vast number of potential scenarios 
  • Respond to your haters more strategically and intentionally for a better outcome 
  • Deliver controversial or strong opinions in way that is prepared for inevitable backlash when you want to take a stand on current events 

Tweetables:

“I’m a strong advocate for being proactive and getting ahead of things before they become an issue.” — @melissa_agnes [0:05:16]

“Ultimately, one of the biggest failures in crisis management, in leadership and in communication is wanting to avoid the difficult questions, because they’re vulnerable and they’re uncomfortable and that’s not a space that leaders want to be in.” — @melissa_agnes [0:09:50]

“Silence is a communication. Silence is a very, very strong communication. Unless, that is the communication that you want to have out, that is the narrative that you want, then choose a different way.” — @melissa_agnes [0:11:07]

“When it comes to controversy, if you’re going to make a statement, then be very thoughtful and concise with your statement, and make sure it aligns with your core values, because that is always your guiding beacon.” — @melissa_agnes [0:20:44]

Links Mentioned in Today’s Episode:

Melissa Agnes

Melissa Agnes on Twitter

Melissa Agnes

Crisis Ready

The Secret to Successful Crisis Management in the 21st Century

Crisis Ready Institute

Crisis Ready Community

Clubhouse

Jay Baer

Hug Your Haters

Ten Lessons for a Post-Pandemic World

Erin King




+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm Erin, and your success is MY WHY. 

Resume-wise, I'm a three-time entrepreneur, bestselling author and international keynote speaker. Real-talk wise? My happy place is on the beach with a good book, sipping a skinny margie. 

my backstory

hey there!

YOUR FREE GUIDE TO THE PERFECT POST

GIMEE the guide

FREE DOWNLOAD

You Can't Be Fearless-
But You Can Fear Your Fear Less

LISTEN NOW

PODCAST

 Top Resources

Unlock your inner audacity and become the leader you were born to be 

Women are often told that dreaming bigger and exuding confidence is the key to achieving professional success. While big dreams and confidence might get you started, they won’t fuel you throughout the marathon and over the finish line. In order to keep going through thick and thin, you need audacity. 

You’re Kind of a Big Deal provides the strategies, tools, and inspiration you need to power up your potential, break free from limiting beliefs, and make your biggest dreams a reality. International keynote speaker and successful entrepreneur Erin King helps you step into the role of CEO of your own life and better execute your responses to challenging feedback from the world around you, so you can:

Move through any and all obstacles between you and your goals

Be more present, honest, and authentic in your professional and personal life

Increase your energy to take on the toughest challenges

Develop greater clarity on your place and purpose in life

Handle social settings and meet new people with a new sense of confidence

Drop the automatic negative thoughts and stay positive even in the face of adversity

You’re Kind of a Big Deal dares you to listen more closely to your intuition when it comes to pulling the trigger on big, courageous business decisions―even if those decisions might initially shock those in your orbit. 

Get ready to finally break through all barriers standing between you and the goals you were born to absolutely crush because the fact is, You’re Kind of a Big Deal. 



ORDER YOUR COPY

245 Broadway 
Laguna Beach, CA 
92651

keynotes
course
blog

erin king

follow along 
on Instagram:

SEND ME A NOTE >

YOUR FREE guide >

@Mrs.erin.king

@socialite  llc 2020

podcast
consulting