Meeting Pro

Having spent over a decade serving meeting professionals as CEO of an event social marketing agency (PCMA’s CONVENE magazine named Erin’s team “Best Social Media” for the entire meetings industry in 2014!) Erin understands the meeting professional perspective like VERY few other keynote speakers. She has been in the CMP’s shoes: the planning calls, the budget calls, the creative calls… the BUDGET calls again… She knows firsthand the pressure of driving early registration, the importance of anticipating every fire, the high-stakes challenge of exceeding the expectations of both the executives AND the attendees- who rarely have the same objectives. Erin knows that pristine event management is part art, part science, and all hard work. 

In fact, her speaking career accidentally began one day at a massive association event of 100K attendees at the Sands Expo in Las Vegas. Erin’s agency team was live tweeting keynote speakers and posting attendee insights when suddenly, her normally calm and collected client came up to her with panic in her eyes. Her social media breakout speaker had missed her flight and she had 300 registrants who needed a session. NOW. Erin had just live tweeted Amy Cuddy’s “Presence” talk from the mainstage. So she went into the ladies room, struck her best power pose, went out into the breakout room with no slides or prep, and an hour later was asked about her speaking fee for future events by multiple brand executives in the audience. 

And the rest, as they say, is history. 

Erin and her team are focused on three objectives: overdelivering, under-requesting, and making their cherished clients look GOOD in front of the ones that matter most. And if a genuine friendship happens to develop afterwards (as it often does) well, that’s just icing on the convention cake.